Denise has over 20 years’ direct marketing experience, applying the best direct marketing principles to small independent businesses and FTSE 100 companies in a pragmatic way that suits their business structures.
As Managing Director of Guthy-Renker Europe, the EU subsidiary of the billion dollar US business, she helped to expand it by 50% in the first year. She was a founder member of Insight Music, the leading pan-European TV mail order music brand. She took Insight from a standing start to set up in six countries in less than six months, and expanded the business Europewide within three years.
Helen has a wealth of experience in key aspects of advertising and marketing, spanning 17 years. She has a proven track-record of building and developing successful direct marketing businesses.
Before co-founding Buzz Direct Marketing, Helen was CEO for TV Shop UK Ltd. Under her watch, turnover and profitability rose significantly, internet sales grew by 400% and TV Shop's share of an increasingly competitive market increased.
She was one of the three founding members of Insight Music, developed to provide a Direct Response sales outlet for Polygram/Universal Music across the UK and Europe. There she was responsible for sales and marketing and product development and she grew Insight into the leading music direct response advertiser in this pan-European marketplace.
© 2010 Buzz Direct Marketing
Buzz Direct Marketing explodes this myth. With over three decades of experience in the UK and Europe, Buzz consistently creates targeted media campaigns driving real cost-effective sales and immediate, easily evaluated results for a variety of clients. These include multi-national brands like WAM Hair, specialised companies such as Mobile PhoneXchange and direct businesses like Core Rhythms and Perfect Fitness.
The Buzz team likes working in direct response because there is a straight link between what you do and the results you get, and that means we squarely focus on providing cost-effective business solutions.
TV advertising is the most effective mass medium available and, in the right hands, can increase sales fast. Buzz uses digital technologies to deliver high-quality commercials, whose main aim is directly to stimulate viewers' interest and understanding of a product and entice them to buy immediately from home. We then select highly responsive targeted TV airtime to maximise cost-effective opportunities for clients� campaigns, ensuring brand development as well as sales.
You could be advertising your products on TV, quickly and very cost-effectively.
