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SLUMBER-ROO LIMITED

Company
SLUMBER-ROO LIMITED (06415868)

SLUMBER-ROO

Phone: 01803 782 959
A⁺ rating

ABOUT SLUMBER-ROO LIMITED

Beco products are distributed in the UK by Slumber-Roo Limited; also responsible for the management of the becobabycarrier.co.uk website. All UK enquiries relating to Beco products or this website should be directed to: [email protected]

At Slumber-Roo,small people (and small details) matter; in 2007 we noted a lack of stylish, comfortable and practical baby carriers available in the UK and began to look for alternatives. After extensive research, we were introduced to Beco; testing them out with fellow parents and colleagues the response was phenomenal.

Today we're pleased to work alongside Beco as their UK representative and welcome enquiries from both retail and wholesale customers interested in learning more about the brand. We feel confident that you'll enjoy them as much as we do.

Beco are passionate about their products, their workers and the environment and strive to provide the best quality products coupled with exceptional customer service.

I'm one of those people who were born with the backpack on their back. In other words, I've been wearing one ever since I can remember. This only makes sense, since I am a big outdoor person and I spent most of my childhood and teenage years in the mountains, hiking, climbing and skiing. I have always been very interested in design and functional things, and into making these things myself. Growing up behind the Iron Curtain, where almost nothing was available to buy (unless you had the right connections or were part of a party, which our family wasn't), to make things ourselves was not a matter of entertainment, but a need. Later on in my life, I did not become a designer as I always dreamed, but went to business school (small business major) and then medical school (massage therapy).

When I became pregnant with our son Duke (summer of 2004), I was working as a crew member on the US Sailing Vessel Curlew, a schooner from 1926, in Dana Point, California. At 7 months, it was time for me to embark a whole new adventure! Thus I became a FAHM (Future At Home Mom). Since I am a very active person, who has a hard time sitting still, I naturally became a bit bored at home. So, I decided to make diaper covers for our coming son. I have never sewn before, but figured, it could not be all that impossible to manage. I acquired a 40 year old Brother sewing machine from a friend. And with the help of a local alteration guy (a great man from Turkey, whom I bothered so much, that we became friends), we got the machine going. He showed me how to tread it, oil it and overall keep it running. He was really laughing at me, when I told him, that I set up a business. I got a business license which says "production of waterproof garments for children", the closest category to my intentions, which the City had. I said �this will be my new job.� I was actually laughing at myself too.

Before our son was born, I managed to sew him a set of fleece diaper covers in newborn size. And they turned out to work quite well. Anyway, at that point, I was really into the diaper cover making and had a used carrier sitting in the closet, waiting for our first walk. That day finally came! I consider myself a conscious mother, and so just as I was sure that I wanted a water birth, and to co-sleep, breastfeed and cloth diaper our son, I was also very sure, that I wanted to carry him, rather than use a stroller.

I went home and sewed my very first Mei Tai that day. It was perfectly usable and good enough looking... and I sold it! I sold it to a mom in the grocery store, while waiting in the checkout line; I was absolutely stoked! Since sewing a Mei Tai was easier for me then the diaper covers, my business intention shifted. But I kept the name Ecobabies, since the business license cost a fortune!

This happened in June 05 and I launched the website in July 05. I was making Mei Tais and Onbuhimos, pouches, ring slings and wraps and while the business was doing so-so, it was not really anything magnificent. For a good reason! There were already others, who were doing their job much better then I did. By the fall, my son was 6 months old and getting heavier. Also, making traditional carriers, I was a bit tired of all that wrapping and strapping. Just to make it easier for myself, I chopped the long Mei Tai straps and added double ring slings at the waist and the side of the carrier's body, where the straps normally crossed the body. It did not look great but was much faster to put on. But since there was no padding whatsoever, it was not comfy either with my growing son. At that point, I took a good look at my hiking backpack. That backpack is one of the biggest investments I ever made, but worth every penny. I based the Beco design on the ergonomics of this super backpack. I tried to make the Mei Tai look and work like that backpack. And that was it! At least for me, I knew I finally got something good. I have not stopped working on the design since then. My first Beco was funky looking made with anything suitable I could find at home.

By spring 2006, the Beco design started to prove itself and other moms and dads liked it. By summer 06, the production increased 4 fold and by this fall 8 fold. I no longer sew the Becos myself; since it would be impossible (I tried!). Today, we have a small sewing shop in Costa Mesa, California, and produce the Becos with the highest quality materials available (the hardware we use is used by the US Army as well) on industrial machines with the help of experienced seamstresses. And I have a whole new realm of things to learn about industrial production, business management and actually being a boss, which is much harder then I ever imagined! I'm still a full time mom and take Duke with me everywhere, which at his 18 months is quite a challenging thing to do (at least for me; he has no problems with it).

The future of the business and the whole baby wearing movement is on the rise and I am very happy to be a part of it. I'm happy that I've found a meaningful way to serve others, which makes me a better parent too.

KEY FINANCES

Year
2016
Assets
£197.52k ▲ £67.04k (51.38 %)
Cash
£0k ▼ £-5.48k (-100.00 %)
Liabilities
£118.43k ▲ £14.94k (14.43 %)
Net Worth
£79.08k ▲ £52.1k (193.07 %)

REGISTRATION INFO

Company name
SLUMBER-ROO LIMITED
Company number
06415868
Status
Active
Categroy
Private Limited Company
Date of Incorporation
02 Nov 2007
Age - 17 years
Home Country
United Kingdom

CONTACTS

Website
www.becobabycarrier.co.uk
Phones
01803 782 959
Registered Address
LITTLE FOXES, 8 HILLSIDE ROAD,
BRIXHAM,
DEVON,
TQ5 9JE

ECONOMIC ACTIVITIES

47990
Other retail sale not in stores, stalls or markets

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LAST EVENTS

08 Nov 2016
Confirmation statement made on 2 November 2016 with updates
19 Sep 2016
Total exemption small company accounts made up to 30 November 2015
12 Jan 2016
Annual return made up to 2 November 2015 with full list of shareholders Statement of capital on 2016-01-12 GBP 100

See Also


Last update 2018

SLUMBER-ROO LIMITED DIRECTORS

Philip William Frederick Todd

  Acting PSC
Appointed
02 November 2007
Role
Secretary
Address
Little Foxes, 8 Hillside Road, Brixham, Devon, TQ5 9JE
Name
TODD, Philip William Frederick
Notified On
2 November 2016
Nature Of Control
Ownership of shares – More than 25% but not more than 50%

Deborah Susan Smithson

  Acting
Appointed
02 November 2007
Occupation
Manager
Role
Director
Age
56
Nationality
British
Address
Little Foxes, 8 Hillside Road, Brixham, Devon, TQ5 9JE
Country Of Residence
Gb-Eng
Name
SMITHSON, Deborah Susan

Phillip William Frederick Todd

  Acting
Appointed
01 September 2013
Occupation
Director
Role
Director
Age
55
Nationality
English
Address
Littie Foxes 8, Hillside Road, Brixham, Devon, England, TQ5 9JE
Country Of Residence
England
Name
TODD, Phillip William Frederick

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Excellent according to the company’s financial health.