Prior to setting up her own consultancy practice Emma was Head of Marketing, Audience Development and Research at ABL Cultural Consulting. She was responsible for a dynamic team of sixteen staff, an exceptional associate network and led the company in achieving its Investors in People Award.
At ABL Emma worked across a prestigious and diverse cultural portfolio supplying audience development plans, marketing and brand, organisational development, fundraising and development strategies. This work incorporated complex stakeholder and public research methodologies. Emma also provided training to enhance impact and effectiveness. Sustainability and maximising return on investment underpins all of her client solutions.
Prior to taking up her post at the Lyric, Emma worked for leading Public Relations company Weber Shandwick Worldwide where stakeholder engagement through creative research, facilitation and evaluation techniques underpinned all projects. She also delivered effective media relations and compelling brand campaigns to communicate key messages, raise profile, increase and diversify revenue streams. Emma worked across a variety of client accounts and was part of the award winning change management team who re-branded the Royal Ulster Constabulary to the Police Service of Northern Ireland.
Emma regularly speaks and trains on the subjects of Cultural and Creative Industries Marketing & Audience Development and is currently writing a book targeted to aspirational marketing professionals within the cultural sector. She is a Lead Advisor on the Cultural Leadership Progamme and sits on the board of Border Crossings theatre company.
Emma holds a BA Honours in Philosophy and English from Queens University Belfast. She also holds the Chartered Institute of Marketing Post Graduate Professional Diploma and a range of post grad diploma standard modules from the Chartered Institute of Management. Emma is an accredited Coach in Coaching Skills for Leadership, through Performance Coach Training Ltd / The Cultural Leadership Programme.
Since 1998 Roger has been working locally, nationally and internationally as a freelance writer, lecturer and organisational development consultant in the Third and Cultural sectors, specialising in strategic planning, governance, leadership development, fundraising strategy, quality, human resource management and evaluation. During 2006-9 he worked as a senior advisor to the international grant-making trust, Atlantic Philanthropies.
Company registered in England and Wales with Company Number 6403410. The registered company address is 201 Haverstock Hill, London, NW3 4QG.
