Fit Creative is a London based agency established in 2007 by partners Kara Penn and Jonathan Cook. From the beginning it was clear to us that keeping the creative team flexible and focusing on the client and their industry was the best way to work.
Since our inception, much of our most successful work has revolved around branding: helping companies to understand where they sit in their competitive landscape and how best to differentiate themselves. Our client relationships tend to last a number of years rather than weeks which means we can really deliver value and a greater understanding across a program of communications.
We put together teams to suit your budget, only bringing in specialist support when required. And becoming a Fit Creative client ensures that you get personal service from one of the partners throughout the process of your project.
At the outset of a commission, we discuss your needs thoroughly to be sure that what you think you need is what you actually need. Through discussion and careful consideration of how this new need will fit with your current business or materials, we can be sure you are using your budget wisely. A well versed brief will make the project smooth and the results effective.
Every business is different and every client has different ambitions. And we can't possibly know as much as you do about your business. For this reason we ask a lot of questions and take a good look at how your business presents itself amongst your competitors. This allows us to get a really good understanding of where you are at now in order to be able to help guide the brand strategy. Business strategy should dictate brand strategy and not the other way around.
We are in for the long run and so we build client relationships through on-going support – becoming one of your team.
Following a rebranding process for Greenwich Market which highlighted it’s heritage, Fit Creative then worked with us to improve and develop our online presence. Our new responsive site, the first for a market in London, celebrates the shopping experience we have to offer as well as our long and rich history. The navigation makes moving around the site very easy and has been very well received by visitors and tenants alike. Many of our visitors are foreign so navigation is very important. The site has a contemporary feel so important in the retail sector, whilst retaining a personality fitting to our much cherished market. The process was well managed and the end product is a great success. The team at Fit are always on hand to help with our marketing needs.
Working with Fit Creative has been a positive and rewarding experience. A sound understanding of what we wanted to achieve in developing a new Maritime Greenwich World Heritage Site website coupled with imaginative and cutting edge design has resulted in a high quality, informative and user friendly product of which we are justly proud. Fit Creative are focused, efficient and place a keen emphasis on service delivery, qualities which we regard highly in business relationships. We look forward to continuing to work with them in the future.
We have been working with Fit Creative for two years after seeing their work and enquiring who was responsible. Fit Creative built our website and continue to support us with branding development, marketing and fundraising materials. It is a pleasure to work with the team who provide a personal, friendly service with inspirational design meetings, clear time lines and professional outcomes which produce great material which translate into engaged responses from our supporters and an increase in income.
We have worked with Fit Creative over a number of year and they have proved themselves time and time again to be excellent in their sector. Fit regularly provide clear strategic solutions to promoting GSM London across both print and digital as well as supporting us with our internal campus messaging and campaigns. In addition they effectively manage projects to be on schedule and budget and are very responsive to some of our short notice needs. They are a pleasure to commission and are always on hand to help us succeed.
