‘The MIllenials’ is the term given to the emerging generation Y, the demographic that is following generation X, and although no precise dates are given the term Millenials is generally applied to those born between the 1980s and the early 2000s. As a result, this group is the one whose traits and behaviors are of most interest to student recruitment marketers and is the subject of this presentation. I will show how they consume content, in what formats and on which platforms as well as provide some examples of how youth orientated brands are responding to these new dynamics.
Congratulations, you’ve built the most amazing social campaign, and you managed to get a large number of prospects to click (or tap) through! But what next? Is the journey on your website going to help them convert – or will they leave after a few seconds?
Alex will draw on his experience designing successful online journeys to help you understand:
When you think we live in a digital world, nowhere is ever more so as it is in China. With the explosion of WeChat it is now universally used for both building business and personal relationships.
In this session we will look at creative approaches to getting new content without breaking the bank (or your staff). Drawing on the principles of guerrilla film-making, this session will look at case studies from the University of Cambridge where content has either been created quickly and cheaply, or re-used from existing sources. From using smart phones more smartly to finding the film-makers and film-stars already in your organisation, this session is aimed at people trying to get the most out of their social media presence.
Using Instagram to build community and help with recruitment
Your institution will have a mission and goals. But how do you turn these, often lofty, ambitions into a focused, implementable and measurable strategy? And why should marketers by involved in this process?
Stefan’s strategy not only works with young people. It also works with employers, products and services.
Standing out from the crowd - brand versus product in University marketing
Jonathan’s keynote presentation is an horizon scan of what has been evolving and is now happening, or is about to happen, to the education market, as digital technology erodes existing business models and challenges incumbent concepts—and as cumulative policy emphasises change.
Disruptive technology is at work transforming education delivery, learning and teaching resources, libraries and research tools—and it enables alternative providers with global reach.
The impact of digital is not merely on the means of promotion. The probability of this affecting product, price and place is huge.
Two printers discuss their service and how they add value to the print process. They firmly believe that the “brand in your hand” is a much more powerful and persuasive tool than any of the digital options you may consider. They would say this wouldn’t they? But this is your chance to question them and find out more about how print and paper might enhance your student recruitment strategy.
The winners of this year’s top awards from the College Marketing Network and Heist will reveal how they managed their prospectus production process and discuss how the document was strategically used in their student recruitment work. Bring your questions to this session – it will be your chance to quiz your competitors on how they are planning for the future of student recruitment and how their prospectus will support them in their ambitions.
Making prospectuses work for digital natives
Your employer brand is central to the student experience your university provides
johnson banks is a London-based brand consultancy with a global reputation. Set up 21 years ago, the company works on design projects as varied as airline rebrands (Virgin Atlantic) and world famous museums (The Science Museum).
The company has consistently shown that a small group of designers and thinkers can consistently solve the thorniest business problems with world-class solutions, whilst demonstrating wit, intelligence and humanity along the way.
