At its best market research makes a powerful contribution to the development of any organisation. And particularly so when the market researcher has got under the skin of the company and the customer.
But Marketing Directors, Marketing Management and Market Research Managers know that these market researchers are increasingly hard to find: sometimes the researcher seems to know a lot about the research process but takes precious little interest in your business; sometimes you get the feeling that youre being sold branded solutions; just occasionally, the person working for you is too junior.
you get solid experience. Experience of working on the inside of organisations, putting forward ideas for research, working closely with all levels of management and helping to drive growth and profitability.
The philosophy of
this year Robert worked for client and market research companies for over 20 years. His previous position was in charge of the market research programme at Argos, where customer understanding has been central to the development of the company as a hugely profitable, award-winning multi-channel retailer. Prior to that he worked for a number of well-respected companies including Lloyds/TSB and MORI.
believes this more rounded experience of client and agency will provide you with clearer, more profitable insight. For example, at Argos customer research was key to understanding and developing the appeal of the catalogue and critical to understanding of the commercial impact of weaknesses, e.g. queuing. At Lloyds TSB some significant achievements included the use of research to develop a programme that captured a higher share of business among young adults.
We have a huge amount of experience of qualitative and quantitative research from focus groups and depth interviews on the one hand to shorter interviews in-home, by telephone or web on the other. We've run big and small-scale projects alike and worked in various markets, including retail, consumer durables, financial and business-to-business.
Based in Oxford, the company offers both qualitative and quantitative research and was set up in 2006 to bring organisations, whether big or small, fresher and more commercially-minded insight than they're getting.
Why are we so confident? First and foremost because the head of the company, Robert Drake, has over 20 years market research experience, mostly for client companies rather than research agencies. He has worked closely with those in Marketing, Buying, Operations and HR to drive profitable change in organisations and has been a member of the Market Research Society (MRS) since 1986.
We are very enthusiastic, not just about research and marketing, but business in general.
