Xtend2
Xtend2 Limited was established in 2003 and is an independent, multi-sector trade promotion company specialising in B2B matchmaking. We work with government export agencies, chambers of commerce, trade associations and generics. Our experience is in the western European markets.
We pride ourselves on extensive networks of contacts throughout Europe. Our expert market knowledge, combined with our links to international buyers, enables us to put our clients in touch with the right people and forge long lasting key business relationships. Our clients include Government Export Agencies, Chambers of Commerce, Trade Associations, regional trade agencies as well as individual companies from around the world.
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The UK wine sector is one of the most challenging in the world. We know this because we have been organising trade events and missions for overseas organisations in the UK and ROI for the past 10 years. Our contacts include importers & distrubutors, wholesalers, retailers, supermarkets, multiples, wine media and others...
Our expertise is in trade missions, in-store promotions, in-market meeting agendas, workshops, seminars, buyers’ missions and B2B meetings at trade fairs. Our clients benefit from our expertise, advice and meticulous support on every project...
Xtend2 was invited by the Chamber of Commerce of Ciudad Real Spain, to organise an exciting one day food exhibition in London, featuring a range of artisan and organic foods from La Mancha.
As a continuation of UK Meetings’ Agendas we organised through the BPCC (British Portuguese Chamber of Commerce) we have arranged two follow-on meetings for Alfacar, a luxury packaging company in May. We identified both companies, organised the meetings, advised on travel and a member of the Xtend2 team accompanied Alfacar providing introductions and logistical support.
Xtend2 was delighted to be working for the first time with MAPAQ (The Ministry of Agriculture, Fisheries and Food for Quebec) at the IFE in March. Five Canadian companies representing artisan regional products including gin, maple syrup, cheese and herbs and spices travelled to London where they were provided with comprehensive sector reports and Gerald Lawson-Tancred, Managing Director of Xtend2, gave a seminar on the UK food and drink sector with emphasis on post-Brexit trade. This was followed by pre-organised meeting agendas with major UK importers, distributors and retailers at the IFE.
Xtend2 was contracted as an international consultant by Switzerland Global Enterprise to work on their Swiss Import Promotion Programme [SIPPO] at
, the world's leading trade fair for organic food. This was the third year running that Xtend2 has worked on the SIPPO programme at Biofach.
As the appointed UK delegate for Fenavin, Xtend2 identified and invited 20 UK buyers to the 2017 Fair. The buyers left this influential Spanish wine fair satisfied, with orders in place and more in the pipeline.
Gerald Lawson-Tancred accompanied the buyers to Spain and was their point of contact throughout the fair, staying with them at the hotel and was available at all times for help and support.
Xtend2 worked with
(the Spanish Food & Drink Federation) to organise this three week long in-store promotion at the Fenwick flagship store in Newcastle. We have received excellent feedback from Fenwick who were pleased with our organisation and planning for the project, impressed with the quality of the Spanish products and the support from Spanish companies regarding in-store tastings and events.