We have stayed true to our core values, ensuring that every single product we sell is the freshest, best quality available and we are really proud to be able to showcase the best fish in the world. We work closely with a very select few suppliers, who share our values, and we have close friendships with many of the fishermen who catch the fish you will find on our counter. We also actively support The Fishermen’s Mission which is the only fishermen’s charity that provides emergency support alongside practical, financial, spiritual and emotional care, helping all fishermen, active or retired and their families. We have helped to raise funds and awareness for this very worthwhile charity for many years and were very proud to be awarded their Outstanding Achievement Award in 2013.
And finally to our team – Jasmine, Tiago, Charlotte and Jonathan – our business simply wouldn’t be what it is without them. They are truly inspirational and wonderful to work with. They are as passionate about the business as we are and we are very lucky to have them on board
We are really proud to showcase the very best quality, wild capture fish and shellfish sourced mainly from Newlyn, Cornwall and the South Coast. We have fabulous suppliers, who select the very best of the day’s catch from the coastal fish markets and we can have it on our slab within 24 hours. We even give you the name of many of the vessels that caught our fish, and encourage customers to engage with some of the fishermen who use social media – its so rewarding to let our fishermen see where the fish they worked so hard to catch ends up!
Duncan and Sue Lucas have spent their entire working lives in ‘the fish business’ and between them have almost 80 years experience – they both started very young!
Having remained in the seafood industry for her entire career, Sue’s knowledge of retail fishmongery lead naturally into a product development role, and over many years she was responsible for creating some of the highest quality, award winning seafood products available in the UK’s premium supermarkets.
In 2010 Sue started work with Sainsbury’s initially to deliver training to fish counter colleagues, and then as their Seafood Product Developer. Although this was her ‘dream job’, she could not resist the pull of returning to her roots and opening up her own fish shop
Duncan has also worked in the seafood industry for over 35 years. He began his career in the family business, farming trout, but was very soon drawn into the world of retailing, his career covers many aspects of the industry, from independent and multiple retail, to processing and manufacturing.
Duncan has remained in his Monday to Friday role with New England Seafoods as their Seafood Specialist. He is also resident Saturday Boy at The Fish Shop and supports Sue with the business
Jasmine is definitely following in her mum’s footsteps with a real passion for the business. After taking a holiday to help out on opening week, she quickly realised that this was exactly what she wanted to do, and joined the business immediately.
Customers are really impressed with her recipe ideas and recommendations and are always sharing their recipes with her. It makes Sue & Duncan very proud to see her knowledge and skill develop and she is a real asset to the business
We were absolutely delighted when Tiago joined the team in April, and he has made a huge difference to the business. His super ninja fish filleting skills are exceptional and he has a real love of seafood, which is very obvious when he shares some of his delicious Mediterranean recipes
Apart from the fact that she makes the most amazing cakes, Charlotte is a real asset to our business, bringing a wonderful enthusiasm and real passion for food. Trained as a pastry chef, we couldn’t believe our luck when she decided to leave Pennyhill Park and try her hand at fishmongering, We really are very lucky to have her on the team, and are very keen to make sure she doesn’t give up on the baking – we are very happy to sample anything she wants to make 🙂