We are passionate about electric bikes and have a deep knowledge of the products (new and old) and the way people use them.
We are independent and help our customers find the best electric bike for them at the best possible price.
When you visit or contact one of our stores you will never be greeted by a sales person. It's crucial our customers have contact with someone that understands the technical aspects of each e-Bike system and how those relate to the bikes capabilities and the requirements our customers have. We do not put our faith in salesmen but technicians. A technicians perspective is different, they understand the products and the long term goal to help our customers get the best from their purchase. If you need them after buying - they really can help.
Our Story (abridged)A business built on friendship and a vision to show everyone how electric bikes can be a force for good and enhance peoples lives through transport, leisure and mobility. Myself (Eddie) & Jamie met at university in the late 1990's studying music technology (we were going to be rock stars....of course :-) It was at uni we started cycling everyday, neither of us could afford a car and it would have made no sense given the costs and the fact that cycling was the fastest way to get around. A few beers later we graduated and went our separate ways Jamie to Brighton and then Southampton and me taking up a job in Cambridge.
We both had jobs we could cycle to but these evolved to require daily driving and this changed everything. I'd lost the freedom to get where I wanted to be when I wanted to be there. We made the best use of our time stuck in traffic – Jamie studying for an audiology masters and me singing very badly indeed - eventually the jobs and the endless time and sanity wasting (in traffic) had to go and we put everything into creating a life helping people to cycle more places, more often.
You're never too old to do something better....and have fun! :-) We're here to help you find the best electric bike for you.
This versatile little dongle can be easily fitted in a matter of seconds. In three easy steps. Slide the device over the Magnetic Speed sensor, usually located on the left lower chainstay of your e-Bike. Swap the standard phillips headed screw on the Magnet, located on a spoke in the rear wheel, with the new butterfly headed screw provided to easily move it around. Relocate the Magnet into the location shown in the Manual. It couldn't be any simpler. If you have a restricted amount of space between the sensor and the spokes, you may be required to
This bit is important so please read. Current UK law will only allow you to use this device on PRIVATE LAND where you have the OWNERS PERMISSION. Fitting this device and using anywhere other than private land is AGAINST THE LAW. If used anywhere else, you will be doing so at your own risk. The Electric Transport Shop Ltd assumes no liability for any damage to property and / or injury to persons caused by improper use of this product. Please note we will never fit these devices and test rides are not available at our stores
Use is restricted to private land, with the owners permission.
The use of this product may legally invalidate any safety certifications of the bike and by using it you accept liability for your safety and those around you.
The Electric Transport Shop Ltd assumes no liability for any damage to property and / or injury to persons caused by improper use of the product.
Company Testimonials
I was most impressed with your staff, excellent product knowledge, good customer facing skills and most eager to help. What a refreshing change...
Just thought we’d drop you a line to say how much we love our Smarta eBikes. We are often spreading the word and were thrilled when we earned our first £40 refferal. ..
Just wanted to again thank-you for your manner, knowledge and advice when I was trying to select an electric bike yesterday (Aug6th) at your Cambridge store. I feel very happy and confident that the bike I bought is right for me and my needs - thank-you. Ps the panniers are excellent - the mirror so helpful - more great pieces of advice..
