Our approach is to develop the PR strategy and tactics which directly support our clients’ aims and objectives. We begin by understanding what it is they want to achieve and immerse ourselves in their business and markets before combining the right channels and platforms in the PR plan.
To prove our effectiveness and to further develop and enhance campaigns, we provide month by month reporting and analysis, evaluating campaigns and providing the return on investment on which our strong client partnerships are based.
As well as national, trade and specialist media (print and digital) we are also PR specialists in delivering UK-wide coverage into local and regional media titles.
We integrate creative social and digital PR with strategic SEO to maximise our clients' online visibility and audience engagement. Our expertise is in creating the content and using social and digital channels to spark interactions and conversations which sustain interest and help build relationships and brand reputation.
Our thought leadership PR focuses on building our clients’ credibility as authoritative spokespersons on the subjects which matter most. We make it our business to understand the topics and trends which are the talking points and use our expertise to make our clients the ‘go-to’ source for comment.
As well as reactive handling of media calls we are always proactive in identifying additional opportunities which arise daily from the breaking news agenda.
Influencing your stakeholders’ perception is at the core of good reputation management. We help our clients to analyse stakeholders, manage relationships and engage with the right people in the most effective way, influencing opinions and creating positive brand image.
We make it our business to understand the changing face of local and national politics and how this affects our clients. We advise on, create and implement public affairs programmes which influence political agendas, build positive relations and change hearts and minds. Our public affairs expertise is at every level.
We closely monitor and analyse how clients are perceived through the media and advise on the strategies and plans to address reputational issues. Our expertise includes managing negative and sensitive issues and creating positive PR to help repair client reputations where trust has been lost.
If things go wrong for our clients, we provide the PR advice and expertise to help them navigate their way through the issue and minimise reputational damage. Our crisis management service offers a strategic approach based on a tested framework of procedures, templates and training.
With our experience and expertise in PR and social media marketing we are best placed to create the digital content which will maximise links, gain brand exposure and drive traffic to your website. We work with our SEO specialists to deliver strategies for our clients that achieve sustainable ‘page 1’ search engine rankings.
Our business-to-business team provides expert corporate public relations, helping private and public sector organisations to reach and engage with business audiences or influence debate amongst opinion formers and key influencers.
We provide a PR agency service which goes beyond the expected to get our clients into the news, creating the media exposure to build brand awareness and reputation, as well as drive enquires and sales. We are highly effective in distilling complex issues into compelling PR strategies which achieve the desired outcomes.
For clients with a UK-wide network, or representation in specific regions, we have particular expertise in creating and delivering PR campaigns to engage local business audiences and raise awareness through targeted regional media relations.