Practical Services for Business Directors
Christopherson Associates help business owners achieve their goals by providing a whole range of practical services.
These include boosting profits, increasing sales and marketing activities, streamlining operations, installing Quality or IT systems, ensuring compliance with Health and Safety regulations or Employment legislation, raising finance, planning and implementing an exit strategy or helping with any business problem outside of the experience of the business owner.
All our associates are seasoned and mature business professionals with decades of relevant business experience either at board or director level of major companies or have run their own businesses.
They are well trained in working with business owners and take a highly practical approach to solving problems and enhancing your business by working closely with you every step along the way.
We are always happy to have a FREE no obligation meeting or telephone discussion about how we may be able to help your business.
We believe that if we do not have the best solution for your business then we have no right to your custom.
, or have a particular business problem you need to solve, please telephone us on
for similar free guides for small business owners.
Applicable to all types of businesses these steps have become practical and cost effective because of the new opportunities and facilities made available to small businesses by the Internet, websites, low cost and powerful computer systems and, more recently, digital and lower cost printing.
Step 1. A Business Development Plan
Based on a structured, thorough review, our business development planning provides you with a fresh perspective, uncovers substantial new opportunities and improvements to existing practices.
Every company needs to carefully answer what products or services to offer and to whom? How to reach the best prospective customers and how to convince them to buy? Without good answers to these questions first, time and expenditure on websites, brochures, advertising, public relations and selling activities are often wasted.
Our business development plan lays out the answers to these questions plainly, with specific actions, dates and cost estimates. The key objectives throughout the business planning process are to produce substantial results quickly at minimal cost, while taking up a minimum of your time.
Our business plans are not tomes, but are a well reasoned set of specific actions, with priorities and timeframes to move your business forward. Typically our business plans are 1 to 4 pages long.
To determine the objectives for a company’s website, the same questions above (for the Business Development Plan) need to be answered. Consequently, it is often very cost effective to complete the the business plan first, before embarking on a website (or website redesign).
So once your are happy with your website, you can then follow it with more expensive marketing communications, such as print and advertising. If planned from the start, this can allow for the maximum reuse of the text and graphic material developed for the website, reducing development and production costs of your other marketing activities, as well as creating a consistent company identity.
IT is not only increasingly important for all businesses, but increasingly important for marketing and business development plans. Get it right and it can dramatically improve sales and marketing efficiency as well as your operations. Effective use of IT should allow you to improve your productivity as you expand your business, resulting in fewer new hires, lower costs and increasing profits.
Small companies are often very poorly served by the IT industry. With our very specialist knowledge of IT Systems suitable for small businesses we can work with you to ensure you have appropriate IT Systems, processes and support for your business. For further information please see our
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