The way your website looks and its overall functionality are important factors in its success. A well designed website provides the information that website visitors are seeking, in a manner that appeals to the different personality types visiting the site.
Understanding Your Business is Key to Online Success
Delivering an effective website involves discovering what your business is all about and who your clients usually are. It typically includes:
Your website represents your brand so it must reflect your business, whether you are selling a product, a service, an event or raising awareness for charity. It’s a key feature in your marketing mix and acts as a remote selling tool. Your website is often the first impression a person will have of your organisation, so it is important that your website is designed to appeal to as many people as possible.
Help Your Website Visitors: Make the Navigation Easy to Use
Nearly all business will benefit form at least one form of internet marketing, which is ideal as the backbone to more traditional marketing campaigns. Possibly the only exception, is when you have a totally revolutionary product that nobody knows about or knows the benefits of. In such circumstances internet marketing needs more support from more traditional public relation (PR) and marketing campaigns.
With an integrated campaign Splice Marketing will provide you with an internet marketing strategy which will gain you new customers based on a website designed specifically provide you with an effective online business. Traffic will be driven to your website through search engine marketing tactics including search engine optimisation (SEO) and pay per click advertising (PPC). Other elements include using integrated CRM, an Email Marketing System, segmentation tools, analytics, landing page creation and social media.
Internet marketing when delivered by experienced online professionals is an effective tool for business, delivering measurable results and additional revenue for your business.
Is your website making you enough money?
Social Media Is Useful to Businesses and Organisations
Position social media at the heart of your online presence and see results. Social media if used effectively will benefit businesses of all sizes and types from those selling products to those supplying services as well as charities using it as a means to fundraise. Social media is also a great tool for product launches, releasing news, profiling your brand and providing great customer service.
Social Media Training Courses Benefit Your Business
Are you too busy for social media marketing but know its important? If so help is at hand.
You will save time by using Splice Marketing to manage your social media marketing and harness our passion for social media to benefit your business. We keep updated with the latest tools and developments, as there are many different social media marketing options available. After spending time talking to you about your business and your marketplace, you will be given a social media strategy that yields results for your business based on an audit and analysis of your marketplace.
Social Media marketing moves at an incredibly fast rate with new tools and platforms appearing and declining in importance rapidly. By using a professional social media person to evaluate these tools and advise you about the best ones for your particular business, as part of a social media strategy, provided to your organisation, you will save yourself a great deal of time and be able to focus on your core business.
Social Media is not a fad its here to stay and you really need to be making it integral to your marketing strategy, whether you have your own staff trained and made responsible for its implementation or you use outsourced social media management. You cannot afford to ignore social media.
Ray has been involved in digital marketing for over 10 years and is passionate about getting results for customers. He continues to push the boundaries of online conversion because of his core belief that investment in marketing should give a return back to the business.
Ray has dedicated himself to understanding customers psychology and is an expert in website conversion. He can be seen at seminars several times a year teaching business owners and managers how to get more profit from their online businesses.
Pete has been in the on-line industry for many years and is heavily focused on creating successful internet marketing campaigns. In 2003 he started in the internet world with his own e-commerce business. The company expanded rapidly as the business grew and diversified. This gave him a front-line knowledge of running a successful business on-line which is a major advantage in understanding how people interact in a virtual world and which marketing methods work.
Pete loves to look at internet marketing from a holistic point of view, making sure that all aspects are pulling in the same direction and identifying any weak links.
Phil's design style is usually quite minimalistic which helps to keep the time spent designing low and makes for simple, uncluttered looking websites which load quickly.
An early convert to the Internet's massive potential Xan left the political team at Sky News to become an editorial webmaster in 1997 managing a team that designed and built some of the first e-commerce and content management sites, along with tools to help build online communities.
His experience of dealing with both independent and multi-national companies, as well as working on large online and offline projects will help Splice be able to deliver clients projects on-time to the highest quality.
During college he took IT level 3 to learn the basics in all areas of IT, following this he chose to specialise in web development. He took the apprenticeship route so he could learn HTML, CCS, Javascript and any other coding languages and techniques that will help aid website creation and in doing so, further his knowledge and tackle more complex tasks.
