DIGITAL MEDIA RESEARCH LIMITED

ABOUT DIGITAL MEDIA RESEARCH LIMITED

Digital Media Research Ltd was established in 2002, to provide clients with a

Anna set up Digital Media Research in 2002 and has 18 year's research experience, specialising in new and emerging media. During this time, she has delivered complex and innovative projects for a broad range of clients, with insights that provide organisations with real competitive advantage and a deep and detailed understanding of consumer behaviour. Recent clients include BBC, Liverpool FC and UKTV.

- and why we must go beyond the statistics if we are to understand changes in viewing behaviour

So where is the new grammar of viewing that accounts for all this, and reveals in straightforward ways, what this means for broadcasters, VOD service providers and programme makers?

When applied to their own channels and VOD services, our clients have found this approach into understanding audience behaviour an important practical tool. Easy to grasp, with depth and detail, it's a useful tool for building insight across the whole organisation, and provides practical insights that ensure linear and VOD services work more effectively, separately and together, to drive viewing. It also helps clients to refine positioning and target communications more effectively.