Bettina von Hase is an independent consultant and writer on art and culture. She is the founder/director of Nine AM Ltd., based in Notting Hill, London, which advises clients in brand development and the creation of high-end cultural projects in the visual arts sectors. She specialises in brand strategy (positioning, fundraising, marketing, communication), management and production, as well as building private collections. She speaks four languages and works internationally, having built an extensive network of contacts spanning the UK, US and Europe.
In 1992, she joined the National Gallery as Head of Development. While there, she launched the George Beaumont Group, a collection of influential gallery supporters, and also started a sponsorship programme for the gallery’s publications company. She joined Burda New Media in 1995, to head up the German magazine publisher’s first international electronic publishing office. She started an electronic publishing company, New World Vision, which published titles such as ‘Sophie’s World’, based on Jostein Gaarder’s famous novel on the history of western philosophy; and ‘Vermeer’, which accompanied the Vermeer exhibition in Washington, D.C.
Since 1997, Nine AM has worked with clients such as Nokia; TOD’S Group S.p.a.; the Architecture Foundation; the NMDC (National Museum Directors’ Conference); ‘The Hospital’, a music, film & art space in London founded by Paul Allen; art publisher LTB Holding (where von Hase was European business development director); and the Whitechapel art gallery. She is art advisor to Selfridges and TOD’S, and brand consultant to the Botiga Private Members Travel Club.
She is a former trustee of the Photographers’ Gallery, London, and a member of the Advisory Board of the German-British Business Forum. She is a regular contributor to the Financial Times, Telegraph Magazine, Times Magazine, Vogue UK, Spear’s Wealth Management Survey and Art&Australia.
