Pam works with a team of dedicated people, matching their specific skills to the individual project requirements, from individual business development consultancy projects to full scale advertising campaign development including creative development, production and media planning and buying.
Pam started out as TV and press negotiator for ad agency Leo Burnett's clients, and later Regional Director EMEA on Fruit of the Loom Clothing, Tropicana Juices, The Coca Cola Company and Oxfam projects.
She was also New Business Director during a strong growth period for the agency and Management Supervisor on Procter & Gamble, Disney, Kraft General Foods, Cadbury, Perrier, Express Newspapers and Sanyo.
Realtime Interactive was founded by Kevin Reeves in 1998 to develop interactive business platorms and interfaces for all digital media.
Realtime operate an innovative virtual structure which allows them to work equally effectively on practically any size of task, from small company websites to the design and build of large and complex databases and web-platforms.
Typhoon is the creative unit that works on the design and creative development for Caspia clients. Services cover advertising and design; specialising in packaging design, new product development, POS, brand development and advertising for the consumer market.
Ian runs the digital brochures and virtual paper sister company, System Minds. Ian's first role for Lloyds TSB Corporate & Institutional Banking was providing strategic advice to multinational companies.
He moved to Deutsche Bank in 1996 to Far East & South Pacific Equities Trading division responsible for the implementation of interactive software and applications and then joined Arthur Andersen Business Consulting, taking a lead role in developing online interactive solutions for clients such as Goldman Sachs, JP Morgan Chase, Commerzbank.
Caspia Marketing Consultancy & Business Development
Caspia is a business development and marketing consultancy which works for small businesses as well as big ones. We have experience across many key market sectors including FMCG, Retail, Publishing, Media, Telecoms, Travel, Sports, Broadcast TV and many more.
"Building brand equity is important to Pam, but delivering overall business results is critical ... this attitude is what makes Pam so valuable to any organisation and management team."
Bengt Baron, President of The Absolut Company
We aren't scared of a challenge and thrive in competitive and aggressive commercial environments. We are energetic, forceful and well organised.
"The brand from being totally unknown achieved European brand leadership in 8 months, and became the most valuable asset of the business."
Our outstanding Brand-building skills cover varied industry sectors. Our effective business development delivers a real commercial return on investment.
Call us now for a free consultation on your business needs.
Pam has 30 years of marketing and business development experience in total, working with major blue chip companies such as Procter & Gamble, Coca Cola, Alcatel, Perrier, Kraft General Foods, Cadbury, Sanyo, Express Newspapers, O2, Haymarket Publishing and currently works with SME companies, including start-ups, to help them develop strong business cases, build business plans and develop and grow their businesses. Pam also mentors and trains company CEOs and senior directors in business development and marketing, especially digital and online marketing, sometimes working directly for the business owner and sometimes contracted by investors.
She has been a client and understands the importance of return on marketing investment, unlike many marketing consultants who have never worked on the client side or run a business with P&L responsibility. Through her work at StepStone she also has an understanding of stakeholder and investor communications and the processes involved in raising capital and floating a company.
Clients have immediate, efficient access, in one place, from a single source, to all round marketing and business development expertise - online as well as offline, all sectors, B2B and B2C, through the line marketing expertise as well as website development, TV, radio and press advertising, PR, partnership marketing, SEO, offline collateral development, plus social media marketing on Facebook, Twitter, LinkedIn, Pinterest, blogging etc.
Pam has an extensive network of useful contacts built up over 40 years in marketing and business development. She opens lots of doors and is extremely well connected.
© Caspia Consultancy Ltd. 2010.
