In 1995 Graham decided the time was right to establish his own business and set up Phoenix Auto Services. He dedicated many long hours working single-handedly for the first 5 years and then only with the aid of Martin until 2005, to establish a flourishing and successful Company, which has now expanded twice since it’s initial opening.
The majority of our customers will remember Martin, who originally joined us in 2000 as a “Saturday boy” helping Graham to wash cars etc.
Upon leaving school, Martin joined Phoenix full time and underwent an apprenticeship, working hard to help Graham build a flourishing business. However, in 2006 Martin left us for a brief period to explore new opportunities and successfully became an MOT Tester in classes IV and VII. Having realised that his roots lie at Phoenix, we are pleased to announce that Martin has recently re-joined us and, from the numerous comments we have received so far, many of our customers welcome his return also.
Phoenix Auto Services was established in 1995 by Graham Farmer, initially working from his parents’ driveway but Graham soon realised that he needed proper premises. Graham rented his first workshop in a small shared unit in The Dean, Alresford where he remained for 5 years gradually building a solid customer base.
Phoenix Auto Services expanded in the year 2000 and the business moved to larger premises at The Huxley Centre, also in The Dean, for the next 5 years. It was whilst at these premises, Graham employed Martin as a ‘Saturday boy’ and once Martin left school he undertook an apprenticeship. He is now a huge asset to the company.
Phoenix spent a year in a temporary unit whilst its purpose-built premises were in the making. It was a tough year with limited space for a thriving business, but we coped. The support of our loyal customers, trudging through a muddy building site to bring their cars to us, was a major contribution to our survival.
Graham continually strives to provide up-to-date services to offer to his customers and has invested in many initiatives and modern equipment in order to keep ahead of the progressing motoring industry. As the business has grown, Graham has gradually employed more staff to cater for the busy workload and all our helpful and friendly technicians are hand-picked for their experience and dedication to quality. You’ll find City & Guilds certified technicians who stay up-to-date on the latest repair techniques.
Graham oversees the day to day running of his business and continues to maintain the high standards which have always been his priority for his customers from the beginning.
Phoenix Auto Services is a modern independent garage based in New Alresford, Hampshire, offering dealership quality servicing and repairs at local prices.
Please complete the enquiry form below, and we’ll get back to you to confirm your booking.