There is already an inherent tension between the rights and desires of consumers to be anonymous on the web, and the commercial interests of businesses which invest billions in creating the services we have all come to rely upon.
There are a host of new regulations, standards and technologies that are currently being discussed by governments, businesses, and web standards bodies all over the world. Any one of these developments could re-shape not just online privacy, but the whole web experience, for many years to come. If only some of the proposals come into effect, the impact will be significant.
We are participating in the ongoing debate, with recognised thought leadership based on practical experience. We continue to invest in new products and services, as well as enhancing our existing offerings, so that we can help our clients prepare for this future.
We believe privacy is important. It is just as important to businesses as the customers they serve. A business that respects the privacy rights and preferences of its customers, especially through appropriate controls, wins their trust. This trust is vital to the future of the web. Without it businesses cannot develop sustainable growth, and consumers won't get the products and services they want.
We are committed to helping our clients build consumer trust through transparent data practices
If you'd like to talk about how we can help you,
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