FIRST FRANCHISE was established in 2004 to bring together expert retailers and garden centres, with the object of ‘weather proofing’ the garden centre business by developing them into retail destinations.
Garden Centres in the 1970’s, 80’s and 90’s sold mainly horticultural products and were consequently very ‘weather dependant’. Their main trading periods were March to June and three weeks at Christmas but they had difficulty budgeting year or year because of the unpredictable weather patterns, which significantly affected sales. Having owned and operated garden centres himself, Keith McIntyre (First Franchise Managing Director) was well aware of how weather dependant garden centres were and how difficult it was to budget and plan with such volatility from year to year.
He successfully developed a concession model on his own garden centre in Northamptonshire, to ‘weather proof’ the business and again as Managing Director of Great Gardens of England based at Syon Park in London. In 1998 the Syon Park based business was sold to Wyevale and he was asked to join them to develop the concession model for the group. During the next six years Wyevale was established as one of the largest retail concession operators in the UK and now the group is recognised as one of the UK’s major Landlords.
First Franchise has been responsible for bringing the majority of the large retail brands into the garden centre market and has played its part in establishing garden centres into retail destinations. Follow the link to learn more about
First Franchise offers a complete service to all clients whether existing concessions, new companies to the market or garden centres looking for concession advice. From initial feasibility study and evaluation, through to identifying the right business partners and production of documentation, the First Franchise service is wide-ranging and comprehensive.
Concessions trade as independent businesses from their own designated area and are generally operated as either manned or unmanned formats. Long term concessions trade with their own staff and till points and unmanned concessions operate under their own branding, supported by merchandisers that look after the products.
Our Directors and consultants have an intricate understanding of garden centres, concession management and retail development strategy. The company is committed to offering the highest standards in concession advice and operates with the principle objective of providing its clients with an unbiased, professional service.
If you are a retailer considering the garden centre market for the first time, our database will provide you with the details of garden centres looking for specific retail experts to add to the appeal of their sites.
Contact us today for further information and we will be pleased to introduce you to the garden centre sector and talk you through the process for establishing your business in some of the UK’s best known venues.
