We never started out with the aim of creating a charitable foundation back in February 2007 – that seemed like something for major companies, big multinationals. What we had in mind then, was how we could help out in getting funding for a
Halfway through completing our first project, we realised that with a little volunteer work, lots of goodwill, and some money, it was possible to make a BIG difference…globally! Our little organic bakery in North London had been able to make a difference, and fund a whole school for 150 kids. In 10 years, over 1,500 children will go through that little one-room day care centre and get a little more help to start off life better. So then we thought….maybe we can do this somewhere else, in some other way, and keep on doing it ?
That is when we started to seriously think about formalising these efforts around a foundation, so we can ask for others to partner with us (or us with them), and focus our efforts for doing good. The founder at Honeyrose Bakery took a deep breath, let it out, and said “you know, we are doing ok now as a business, people love our products, the next logical step for us is to try to do good – we will take 5% of our profits every year and put them into the foundation”. We looked for a name and after trying out a few, came up with Yellow Flower Foundation … Honeyrose being a yellow flower. We also proudly added “We taste good, we do good” to our company motto at the bakery.
To promote financial self-sufficiency through the provision of (business) advice and financial assistance to individual or collective members of socially or economically disadvantaged communities.
Company registered in England: 6295204 • Charity registered in England: 1121542
The Yellow Flower Foundation is a registered charity that was created in early 2007 with the basic aim of helping people help themselves in the developing world by building schools and funding community projects. It was created by the team of people at
Honeyrose Bakery Ltd
, an organic wholesale bakery based in London, UK, and funded with 5% of the yearly profits generated by the bakery. Our aim is focused, our ambitions modest, but our hopes are high that we can help to make a difference to a life, a family, and if we are very lucky, a whole village.