This gives us a unique perspective on the requirements of a growing technology business.
We believe that every business has an interesting story to tell. The job of your PR agency is to make full use of their time, imagination and creativity to find and shape that story.
Most businesses don’t generate news every day. We know that we can’t rely on that to build your reputation. So our job is to dig deep into your business to find, create and seed the best content to interest your audiences.
First, we will help you define what you stand for. We can create a position for you within your market, and help you develop the messages you want to be known for.
We will explore your business to find the stories, views, award-winning case studies or nuggets of content that will give you what you need to start a conversation with journalists, customers, influencers and prospects. We will package and write those stories, and advise you on the best channels on which to tell them.
We have a dedicated media relations specialist on our team, so we understand what makes journalists or bloggers tick, and how to avoid the things they hate. We’ll always advise you on what makes a good story, and pitch it to the right media. We can respond quickly to breaking news and ‘hijack’ topical news stories relevant to your business.
We have great experience at writing winning award entries. Whether you’re listing on Tech Track, or set to win a National Business Award, we can put together a great entry for you.
if you have a specific reputational challenge, we can help. Whether you’ve acquired a company that needs some work on its reputation, or are facing an issue yourself, we will give you the best advice on how to manage and turn round the reputation of the business.
Whether you want to attract investment or acquisition, or drive growth, we have the experience to help you. Some of the exciting growth projects we’ve been involved with include:
The launch of business analytics company, Omniture, into the UK market, and worked for the company up to its sale to Adobe (for $1.8bn).
The growth of Efficient Frontier, the company that pioneered performance marketing, and its subsequent sale to Adobe for $400m.
Based in the US, Ask.com initially turned to Carrot Communications for their regional expertise in critical markets for Ask.fm when we were acquiring the company. Since then, Carrot Communications has become a key part of our global communications team bringing trusted guidance on day-to-day strategies as well as quick and well thought out recommendations around highly sensitive and urgent circumstances.
The Social Element has worked with Carrot for over eight years, and the team has been instrumental in helping us grow our reputation, which has contributed to our business growth. Together, we’ve worked on several winning award entries, and created numerous whitepapers, blog posts and articles, as well as building our reputation in our target media. The Carrot team supported us through our rebrand and continues to craft great content that reflects and celebrates our values.
Kate is the managing director and owner of Carrot Communications. She’s worked in the PR and communications business for more than 20 years, across a wide range of business-to-business, technology, corporate and consumer companies, including P&O, Atos, SeaWorld, Overture, Omniture, Efficient Frontier, Kaspersky, and Ask.com.
Kate left global agency life in 2000 to be part of Carrot Communications, and took over ownership of the company in 2011. Before joining Carrot Communications, Kate headed the travel and leisure division of Shandwick. In 2013, she co-founded Polpeo, a company which creates social media crisis simulations to train companies on how to manage an online brand attack. Polpeo is a joint venture with social media management agency, Emoderation.
Gemma, our content specialist, has worked with Carrot Communications since 2007 and is responsible for much of our copywriting and creative content.
If you’re thinking about how PR could help your business, or would like some fresh thinking on how to put some oomph into your current PR campaign, we’d love to hear from you. Contact us using the form below, or call Kate Hartley on +44 203 178 5052.
