Our Mission
We find and nurture profitable customers for businesses with ambition.
We are a data driven Marketing Services Provider that simplifies the complex world of customer and business data for clients – delivering effective communications and strategies that are deployed efficiently.
Blueberry Wave offers clients strategic CRM, driven by – channel planning, data insight and analytics along with the deployment of customer communication campaigns in a multi-channel environment.
for businesses with ambition
At Blueberry Wave we:
Our data management technology helps businesses to better understand their customers’ behaviours and needs, enabling simple straightforward communications, reporting and KPI tracking.
Through data analysis, we give you the most powerful tool your business needs: knowledge. We focus this newfound knowledge to help you build measurable marketing strategies that deliver results.
At Blueberry Wave we manage the whole process, from comms planning and data selection to creative delivery, we ensure the right message gets delivered to your customer at the right time.
With competition from the ‘Big Six’ leading energy providers, The Co-operative Energy were keen to recruit cost effective, good quality customers and grow this year-on-year. Our three-stage approach increased customer acquisition and showed a 20% uplift in prompted awareness where marketing activity had occurred.
To enable simple straightforward communications and a better understanding of customer data, Blueberry Wave developed a Single Customer View database for Regus and consolidated all prospect list purchasing. This drove the company’s communications in the UK, US and Canada for accelerated acquisition and ongoing CRM.
Defining optimal product range for increased sales in stores
Through customers profiling, analysis of spend behaviour and product ‘peaks and troughs’, Goldsmiths gained a better understanding of customer behaviour and needs. The data has been used to drive product range and volume requirements UK-wide, enhancing the company’s profitability.
“I wouldn’t hesitate working with Blueberry Wave in all aspects of their business, they are helpful, professional and above all the work they provide back is accurate and incredibly useful.”
Blueberry Wave working with Dairy Crest
Blueberry Wave working with Nescafé
Blueberry Wave working with Sally Salon
With changes in Clover’s product manufacture, the brand was keen to retain customer loyalty. We designed a collectibles scheme, which over the transition period saw a 73% email open rate and 30% incremental spend in grocery.
Sally Salon Services were keen to improve their customer relationship management and drive acquisition, development and retention activity. Through a three-stage approach, the company saw an increase in sign –ups and sales margins.
