Market Echoes has a different approach to sales — we believe your business should ensure what is being sold is actually being delivered. Too often sales are budget and deadline driven and that often results in one part of the business hitting its targets while another is landed with a headache. Under this system there is real potential for huge gaps in what the customer expects and gets. We work with sales managers and teams to develop winning customer-centric attitudes and activities that align with every part of your business and ensure you can always deliver what you promise.
Our programme works on the principle of the virtuous circle. If sales managers understand and appreciate the needs of their customers they are more likely to sell the right products and services to the right customers and so build long term business relationships and sustainable success.
This is a different course where sales is seen as part of overall company delivery, not simply a revenue generator.
What’s the purpose of the company and where does sales fit?
Customer identification — who do we sell to?
The Market Echoes sales consultancy begins by understanding the company’s relationship with customers, the role of sales within the business and, crucially, your ambitions and growth potential, and whether your current systems and sales team can deliver on this.
We then deliver practical solutions to ensure sales “flow” through the business seamlessly and customer relationships are enhanced while everyone benefits from the all important win:win.
Market Echoes will also identify skills gaps or recruitment needs and develop the training programmes you need to fulfil your ambitions.
Excellence in business school teaching
The business degree market is becoming ever more competitive. With ever increasing fees at both undergraduate and postgraduate levels, students are demanding more – more value for money and more relevance to their current or future careers. And with the growing influence of social media, potential students are searching wider than official rankings. They can find views on everything from business school facilities to pass rates to the quality of teaching in an instant.
Excellence in teaching is now a must have for success. Our e-book, Excellence in Business School Teaching, Insights and Recommendations for Faculty, Deans and Directors and our unique bite sized one hour workshops will support schools – showing how all faculty can become effective and inspiring teachers.
We are passionate about helping faculty to deliver the very best business school teaching every time. Teaching which educates, informs, inspires and develops ultimate best business practice. And importantly, results in motivated students and competitively strong business schools.
Our "bite size" one hour workshops cover the whole spectrum of business school (and indeed university) teaching and get to the heart of best practice teaching — fast.
Instead of time consuming full day training sessions we'll come to a business school for one day and deliver up to eight one hour workshops. Faculty can attend one, two or more whatever they'll find most useful.
And they'll leave each one with practical, actionable and inspirational ideas to help develop their teaching
- our workshops will help faculty interested in or about to start teaching new groups. For example from UG to MSc, MSc to MBA, classroom to on line, domestic to international.
One hour on the 10 most important skills for business school teaching.
For many business schools the “cash cow” degrees with real geographic diversity. Many classes will be big with diverse experience of UG learning. So for the teacher, it’s about presenting in real PG mode but being sensitive to the varying needs of the class.
The most demanding business school students. They pay premium prices and expect premium teaching. Teaching is not just about knowledge generation, it’s about new knowledge generation and its application.
Faculty are increasingly expected to teach international classes, at home or abroad in owned or partner business schools. This reflects the global nature of business but requires a different teaching skills set and a real appreciation of cultural differences. Keeping international students engaged might require a very different mindset.
Students respect faculty who are truly in touch with the world outside the classroom. Blogging is a way of achieving this, quickly, regularly and accessibly. Up to date blogs provide current examples and encourage discussion – perfect for the classroom.
Many organizations, public, private and third sectors, send their managers to business schools for short courses – open or customized. They want their managers (and directors) to benefit from university quality education, but without university type assessment. This requires teaching outside the academic comfort zone as success is 100% classroom based, faculty might need to adapt content based on the mood/need of the class and there’s no fallback of assessment preparation.
Excellence in Business School Teaching, Insights and Recommendations for Faculty, Deans and Directors
Excellence in business school teaching is now a must have for success. Drawing on contemporary research, contributions from experts and our own decades of business school teaching experience, this e-book will provide faculty with the tools needed to deliver excellent teaching – every time.
– our top ten tips. One hour on the 10 most important skills for business school teaching.
- for many business schools the “cash cow” degrees with real geographic diversity. Many classes will be big with diverse experience of UG learning. So for the teacher, it’s about presenting in real PG mode but being sensitive to the varying needs of the class.
– the most demanding business school students. They pay premium prices and expect premium teaching. Teaching is not just about knowledge generation, it’s about new knowledge generation and its application.
- faculty are increasingly expected to teach international classes, at home or abroad in owned or partner business schools. This re ects the global nature of business but requires a di erent teaching skills set and a real appreciation of cultural di erences. Keeping international students engaged might require a very different mindset.
