We're SBD, a global team of specialists in automotive technology.
Fast-moving technologies, complex markets and a maze of new risks have created unprecedented challenges for vehicle manufacturers and their partners. Our independent research and strategic support provide the clear, actionable insights decision-makers need to move from planning to action.
We represent your best interests, going further than anyone else to help you understand the facts. We quantify what we say with actionable data and provide a clear route to achieve your objectives.
Our global team has worked with businesses right across the automotive industry. Through a unique understanding of the ‘bigger picture’, we help you anticipate opportunity and avoid unnecessary costs.
Vehicle theft in Europe reaches an all-time high. In Germany, Allianz Center for Technology (AZT) issues new requirements for immobilizers, forcing vehicle manufactures to respond to avoid their customers being penalized. British insurers introduce even more stringent requirements covering immobilizers, door locks, alarms and many other features. Having helped a major vehicle manufacturer develop award-winning security systems, a small team of engineers identifies the need for independent technical and strategic expertise.
Secured By Design (SBD) is founded by David Bell, David McClure and Gareth Jones, who quickly become known for their unique, hands-on approach to anti-theft. Interviewing convicted criminals and analyzing recovered vehicles, they provide the engineering and strategic based framework the industry needs to develop lasting, cost effective solutions to real world security threats.
SBD helps one of the world’s largest vehicle manufacturers transform their brand from ‘easy to steal’ to a multi-award winning security leader. Flagship models achieve ‘best in class’ ratings from What Car? - scoring ‘a perfect 100’ for two consecutive years.
Telematics creates an explosion of new innovation, but the cost of sharing data to support eCall and stolen vehicle tracking is prohibitive. To help manufacturers understand where the opportunities are and capitalize on the rapid evolution of mobile technology, SBD creates a new team of independent telematics experts.
Anti-theft moves from advanced component replacement to a wide range of new electronic threats. SBD is the first organization to demonstrate the risk of a smart key relay attack and help develop appropriate countermeasure strategies.
Vehicle manufacturers need to start deploying collision mitigation features, such as Autonomous Emergency Braking, to achieve Euro NCAP’s ‘five-star’ rating. SBD creates a new team of independent ADAS specialists. Early conversations focus around tracking competitors, choosing the right partners and identifying the right technologies to achieve specific business objectives.
Two years before the first industry guidelines are published, our team helps major vehicle manufacturers prepare for the biggest security challenge the automotive industry has ever seen. For the first time, connected cars had created the potential to compromise a large number of vehicles with a single attack.
The market is flooded with inflated valuations that do not reflect how vehicle data is used. Our team conducts an in-depth analysis of fifteen use cases, assessing any potential return against the cost of collecting the data. The result is the first quantifiable insight into the value of each opportunity within the connected car industry. Following the same methodology, our team continues to provide a clear picture of where our clients will achieve the best return on their investment.
Cyber-attacks are expected to expose the automotive industry to $70 billion of liability by 2020. As experts in automotive cybersecurity, we are working to secure greater industry collaboration and provide our clients with independent market intelligence, evaluation and strategic support.
Imagine a world where driverless cars are a click away, taking their passengers safely to their destination at any time of the day or night. Our team is working to define the role autonomous vehicles will play in future mobility solutions, the strength of the business case, where the opportunities are and what will be required to make automated mobility a reality.
