OTHER CREATIVE LIMITED

ABOUT OTHER CREATIVE LIMITED

other is the creative business. Our field is the full spectrum of commercial creativity: anything where ideas and the ability to implement them beautifully make enterprises more successful. We’ve been independent and innovative for 21 years.

We had no money, no clients, no client service function, no planners, no office of our own (we had a corner of a lovely agency called Media System, until it was taken over a few months later), and not a lot else to suggest that we would still be going strong 21 years later. We were three creatives with a ridiculously ambitious plan, based almost entirely on the belief that we had the talent and ideas to do something important. In those early days, we mostly worked for other agencies. It took a year to win our first proper client. By which time, the company had floated. In the sense that we had moved our office onto a boat.

We’ve worked on pioneering projects for some of the biggest names in international business.

This year, Jenny Ashmore (President of the Chartered Institute of Marketing) appointed us to work on TV, radio, press and outdoor for her new company, Octopus Energy. We first worked with her in 2001, when she was head of interactive at P&G.

Although we’re a London-based agency, we work with clients based on other continents – such as the wonderful Godiva in New York. These days, Unilever are far more likely to ask us to work on new product development in the Far East than they are to give us a project about the UK.

We’ve just had our most award-winning year. And we’re doing some of the most interesting work we’ve ever done.