Our Sales Philosophy.
We are a small, very experienced team mainly based in Herefordshire. Our idea is to keep our costs low and offer great value to our customers. We have been involved in merchandise design, marketing and retail most of our lives.
We understand that products must work. In rare circumstances your life may depend upon it. We hope you never experience this situation but we do want you to be confident in everything we sell to you. As a result we offer a straight forward money back guarantee.
In life we are all customers and we know what good and bad service means. If you are not happy with anything we do just tell us. We believe in the old adage
. We will make mistakes but we hope we can prove that the way we put things right makes us stand out from almost any other company.
We are always looking for innovative craftsmen who through their love have made a product that just works and makes life so much more enjoyable. If you know any just let us know.
There are many great brands and many great products. We don’t have a monopoly on these but by bringing you our own designs and other high quality names you will always enjoy shopping with us.
Some may organise events, make products or just enjoy our hospitality at shows.
Check out the Friends section on this site and find out about the extroverts who help us or who we think offer great products and services.
At 1948 Original Equipment our aim is to provide you with a shopping window for exceptional Expedition and Personal Gear. Many of our customers use 4x4 vehicles as the means to follow their dreams; this can be as a pack horse or simply to travel in anticipation. Land Rovers are for many the vehicle of choice for overland trips but our products are just as at home in the backs of Mitsubishis, Toyotas, Nissans or any 4x4.
inspired us to appreciate how good things can last. Our own travels have broadened an appreciation of nature, landscape and new experiences. This and a feeling of responsibility steers our product selection. We understand that not everyone has a green agenda at the front of their mind, but when we can, let’s do the right thing. We have chosen to power our office and warehouse with green electricity and use where possible recycled packaging.
By buying products that will last and that can be repaired we can all do our bit. Disposable fashion may have become a trend in some quarters – we think it is wrong and want to reverse this. We do not want to preach but just offer a way of ‘Thinking a little differently’.
This website is owned and operated by Paradigm Marketing Ltd