the right people making great lotteries
which is why we are the leading lottery organisation in our industry.
Julie formed LFS with her husband Steve in 2003 and has played a defining role in evolving the company into the market leader it is today.
Prior to launching LFS in 2003 with his wife Julie, Steve founded Compu-Lottery Systems in 1988 after extensive experience as a software engineer in major communications systems projects, both in the UK and abroad.
Steve pioneered the use of I.T. in the lottery industry. He continues to ensure that our lottery management systems remain the best in the business.
Ged joined LFS having been the Lottery Manager and then Head of Fundraising for North West Air Ambulance. During this time, he took the number of lottery players from 5,000 to 70,000 per week and increased the income from 1.8 to 5 million per annum.
A Lotteries Council board member, Ged has 15 years’ experience in the society lottery industry. He is responsible for the LFS strategic direction – creating, communicating and implementing our overall vision and mission.
We take our business structure very seriously. Our team is an integral part of looking after your charity’s interests. Therefore, from the ground up, we only employ staff who are professional, highly valued and expertly trained.
Our customers see us as an integral part of their fundraising programmes. We really make sure we listen and understand your case for support and key messages so we can tailor your lottery package accordingly. We are proud of our track record and have created many long term, sustainable income streams in the third sector.
The charity operates a helicopter and rapid response car, staffed by highly trained Pre-Hospital Doctors and EEAST Paramedics, many of whom volunteer their own time to work with the organisation. The charity does not receive Government or National Lottery funding and relies wholly on generous donations from the public. We need to raise almost all the £2.8 million a year to provide our vital service.
It was extremely important for us to develop our Magpas Lottery, so we took the decision to appoint LFS as our lottery partner. We worked with LFS to find the best way for the Magpas Lottery to complement our overall fundraising strategy. LFS took the time to understand the need for our cause, as well as the main messages to communicate to potential Magpas Lottery members.
LFS have a canvassing only partnership with this charity. The challenge was to increase the previous member acquisition numbers from in the region of 30 per week to in the region of 120 per week, to meet the growth requirements of the draw. As the lottery is quite large for a hospice lottery, natural attrition per week dictates that in order to continue growth something had to be done.
We set about a canvassing trial on behalf of the charity, to allow both parties to assess the viability and suitability of an ongoing relationship. Upon completion of the trial and after satisfying both the metric and other KPI’S regarding brand management and performance, we entered a membership acquisition agreement and commenced a staff recruitment campaign. We are now achieving required numbers per week and have commenced a very successful telephone upgrade campaign on the hospice’s behalf.
‘When we appointed LFS to undertake our lottery membership recruitment activity, we were looking for a company that understood not only what we wanted to achieve in terms of new members, but also how important it is to manage the charity’s reputation and brand. I have found that the advantage of using LFS is that as well as performing on member acquisition targets, they take away all the issues involved in booking venues and managing door to door teams, and they cause me no issues either internally at the charity or from the wider public in general.’
At LFS we feel it is important that we contribute to the wellbeing of UK communities, either directly or through our charity clients. Additionally the founding Directors were touched by the efforts of a local charity which selflessly supports children in Uganda. The Friends of Ray of Hope finance a school and feeding programme in Kampala’s slums, giving education and support where it is lacking. All contributions made go in their entirety for benefit of the children of Uganda and in to the tireless work of the charity.
As a company, LFS recognises that within corporate social responsibility, there is an opportunity to champion people in need wherever they may be, and to work towards providing hope and opportunity to those less privileged. LFS is proud to provide financial assistance to the charity and to support the sponsorship of 12 children. As our nominated charity, we also offer our professional expertise to the Friends of Ray of Hope to help them deliver their work.
